Freya - Blooming Flowy Dress
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10% off for 2 items, 15% off for 3+ items
FINAL CHRISTMAS SALE UPDATE: Due to high demand during our Final Christmas Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.
Effortless Elegance for Every Sunny Moment
Step into the warmth of summer with the Freya – Blooming Flowy Dress, crafted for women who want beauty, comfort and confidence in one effortless piece. Its soft A-line drape and blooming floral design create a feminine silhouette that feels light, flattering and easy to wear — perfect for sunny days, relaxed outings or weekend escapes.

Why You'll Love the Freya Dress
- Tummy-concealing flow: A softly widening silhouette that skims the midsection for a smooth, confident look.
- Delicate floral design: Boho floral details add a charming, sunlit touch to your style.
- Lightweight all-day comfort: Breathable fabric moves gracefully with you, keeping you cool and at ease from morning to evening.
- Versatile summer elegance: Perfect for picnics, brunch or outings — dress it up or keep it relaxed.

Model is 170 cm tall and wears size M (AU 10-12)
Spring Clearance Offer: Mix & match 2 or more dresses to unlock up to 25% extra off — while stock lasts.
We are offering free shipping within Australia for all orders.
We ship our packages next day with a Track & Trace code so you can always monitor your order.
We’ve helped thousands of Aussie customers find their perfect fit – and 9 out of 10 say our sizes run true.
Still unsure? Go one size up. A little extra comfort always beats a tight squeeze.
Florence & Tate Melbourne has over 3.172+ satisfied customers and our customers give us a rating of 4.7/5.0.