Privacy Policy

At Florence & Tate, we value your trust and are committed to protecting your privacy.
This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, make a purchase, or interact with us online.

1. Information We Collect
When you use our website or place an order, we may collect the following information:

Personal Information:
Name, email address, phone number
Billing and shipping addresses

Order & Payment Information:
Products purchased, order history, order value
Payment method and transaction details (processed securely via our payment providers — we do not store full card details)

Device & Technical Information:
IP address, browser type, operating system, and device identifiers
Site activity, pages visited, and cookies for analytics and performance

Optional Information:
Your marketing preferences
Photos or reviews you voluntarily share with us

We do not knowingly collect information from children under 13 years old.

2. How We Use Your Information
We use your information to:
Process, ship, and deliver your orders
Provide customer support and respond to enquiries
Send order confirmations and updates
Improve our website, user experience, and product offerings
Prevent fraud and ensure secure transactions
Send marketing communications (only if you’ve opted in)
Comply with legal, accounting, and tax requirements

We do not sell personal information for money.

3. Sharing of Information
We only share your data with trusted service providers who help us operate our business, such as:
Payment processors (e.g., PayPal, Shopify Payments)
Shipping carriers to deliver your orders
IT, analytics, and hosting providers (e.g., Shopify)
Customer support and marketing services

All partners are required to handle your information safely and use it only for the purpose of providing their services.

4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Enable core site features like checkout and cart functionality
Improve website performance and analytics
Personalise your shopping experience and marketing

You can control or delete cookies through your browser settings at any time.
Disabling certain cookies may affect site performance or functionality.

5. Your Privacy Rights (Australian Residents)
As an Australian customer, you have the right to:
Know what personal information we collect and how we use it
Access or request a copy of your personal information
Request correction of inaccurate or incomplete information
Request deletion of personal information, subject to legal exceptions
Opt out of marketing communications at any time

You can exercise these rights by contacting us at hello@byseabourne.com with the subject line “Privacy Request.”
We may ask for information to verify your identity before processing your request.
We will never discriminate against you for exercising your privacy rights.

6. “Do Not Sell or Share My Personal Information”
We do not sell personal data for money.
However, we may share limited data (such as device identifiers, cookies, or hashed emails) with trusted advertising partners to deliver personalised ads.

You can opt out at any time by emailing hello@byseabourne.com with the subject “Do Not Sell or Share My Personal Information.”
Once processed, we will stop sharing your data for advertising purposes.

7. Data Security
We use SSL encryption, secure servers, and strict access controls to protect your data.
While no online system is 100% secure, we take all reasonable steps to safeguard your information against loss, misuse, or unauthorised access.

8. Data Retention
We keep your information only as long as necessary to:
Complete your orders and customer service interactions
Meet legal and tax obligations (usually up to 7 years)
Resolve disputes and enforce agreements

When no longer needed, your information is securely deleted or anonymised.

9. Marketing and Communications
We send marketing emails or messages only if you opt in during checkout or signup.
You can unsubscribe at any time by clicking the “Unsubscribe” link in our emails or by contacting us directly.

Transactional messages (e.g., order confirmations or delivery updates) will still be sent even if you unsubscribe from marketing.

10. Third-Party Links
Our website may contain links to external websites (e.g., social media, payment providers).
We are not responsible for their privacy practices and encourage you to review their privacy policies before providing personal information.

11. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements.

12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: support@florenceandtate.com
Business Hours: Monday to Friday, 9:00 AM – 5:00 PM (AEST)